Google Launches New Digital Marketing Certificate
The American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation have validated Google’s Digital Marketing and Ecommerce Certificate (AAF)
Google has announced the development of a new digital marketing and ecommerce career certificate to assist job seekers and employers in gaining the necessary skills to be successful in the online economy.
The American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation have both endorsed the new credential (AAF).
In addition, Google has promised to provide up to 500 Google Career Certificate scholarships to help businesses in the United States upskill their personnel.
More information on today’s Google Career Certificates announcements can be found in the next section.
Google Career Certificate In Digital Marketing & Ecommerce
Jobseekers will learn how to discover customers online, offer items or services, and conduct marketing analytics and measurement as part of Google’s new degree programme.
The Google Digital Marketing & Ecommerce certificate will give you hands-on exposure with a variety of digital marketing tools and platforms, including:
Contact at All Times
AdWords by Google
Google Analytics is a tool that allows you to track
Those who acquire one of Google’s professional certificates will be offered aid in finding work through an employer consortium of over 150 companies, as with all of Google’s career certifications. For applicable entry-level jobs, all organisations will consider credential holders.
What Are Google Career Certificates?
In 2018, Google launched Career Certificates to help people gain skills in high-demand sectors.
Google estimates that over 70,000 people in the United States have graduated from the programme, which is available on Coursera.
Furthermore, after six months of graduation, 75% of those who received the certificate reported a positive career impact, such as a new job, increased pay, or a promotion.
Data analytics, IT support, project management, user experience (UX) design, and now e-commerce and digital marketing are all available as Google Career Certificates.
A certificate programme requires no prior experience or education and can be completed in three to six months of part-time study.
In a press release, Lisa Gevelber, the founder of Grow with Google, says:
Visit grow.google/certificatesforbusiness to learn more about the Google Career Certificates and how businesses may apply for scholarships.
LinkedIn Report: The Most In-Demand Marketing Jobs In 2022
According to a new LinkedIn research, the most in-demand marketing talents and professional jobs.
According to a survey released by the Bureau of Labor Statistics last month, the United States now has 11.3 million job opportunities.
Marketing has been damaged by the so-called “great resignation,” as has most other businesses, but demand continues to grow, with the overall number of marketing jobs predicted to expand by 10% by 2030.
LinkedIn studied the changes within the profession as part of a series examining the landscapes of marketing employment in 2022, including the most-wanted skills by employers, available roles, and how marketers are responding to a changing economy.